Marketing

Type

Book

Authors

Dhruv Grewal

Michael Levy

ISBN 10

0073049026

ISBN 13

9780073049021

Tags

Marketing

Description

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. - from Amzon

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